Captain Tortue’s key dates



This is our story... 

a story that makes us proud, marked by key dates that have led us to where we are today.


3 July 1993


The beginning of our fabulous adventure.
The day when Philippe, natural businessman, and Lilian Jacquelinet, Dutch-trained dressmaker said “I do”.
That same day - thanks to a year of accounting fees as a wedding gift - they launched their direct-selling brand of children’s clothing. 



2003 was a turning point. Captain Tortue went to market with their first iconic women’s collection with chic casual style: Miss Captain.



The Group took its first steps abroad to the UK, Ireland and Spain.



Two new lines were launched, Trend with a designer spirit, and Java, sportswear and homewear, dressing women for every occasion.



Captain followed their ambition and went further abroad into Austria and Germany. 



The last collection made its appearance with Little Miss, a couture line adapted to small sizes.



Captain inaugurated its brand-new headquarters in Aix en Provence with 7,400m² dedicated entirely to fashion.



Captain celebrated 25 years, a whole quarter-century of love, exchange, fashion and success.



Captain launched its own mobile app! Our 3.0 style consultants can plan, prepare and order with a click. Suffice to say, we have overturned all the misconceptions about direct-selling. It is anything but has-been.



Our team has grown: 5,500 style consultants in 9 European countries. 


And despite being European leader in direct selling in the fashion sector, we have also preserved our family spirit.

Our ambition for the future? Join us for the next chapter!